التسويق الفيروسي للتطبيقات الإلكترونية كآلية للحد من انتشار فيروس 19-covid

Abstract EN

The study aims to determine the extent to which viral marketing contributes to one of the services launched by Algeria Post by introducing it and publishing it through social media, as the study concluded that Algeria Post seeks to popularize the use of electronic applications among its customers, and also recommended the need to strengthen the technical presence For this institution by acquiring more payment and withdrawal devices and expanding their use, with the necessity to respect the deadlines for handing over cards as they are the cornerstone of the credibility of postal services