المسؤولية الاجتماعية للمؤسسة كأحد المتطلبات الحديثة لدعم العلاقات العامة

Abstract EN

This study aims to show the importance of corporate social responsibility in supporting the public relations activity in achieving its objectives.

In doing so, we relied on the Descriptive-Analytical Approach through review the related literature to the research variables and also analyzing the content of some studies which tackled the relation between them.

The study concluded that the corporate relationships depend much on what it can present of programs to the good of its public; this can be realized only by adopting corporate social responsibility and not just a process of communication.