الحماية المدنية للمستهلك في مجال الممارسات غير النزيهة الواردة على العلامة

Abstract EN

The brand is an important element and component among the elements of the commercial store or the trading company, because the aim of its adoption is to determine goods and services, and to attract customers, including the consumer, who is regarded as the person who acquires the product according to the brand, and which also determines the quality of the goods from the point of view of the consumer.

The brand saves him the trouble of researching and inspecting the product to distinguish one product from others.

This prompted the legislator to assign an effective legal system that protects the brand and at the same time creates a safe environment so that the consumer does not fall into the trap of illicit products, which confuses his mind through what's called the brand's civil protection against acts of unfair competition, which guarantees the protection of the brand owner against his competitors by unfair means on the one hand and protecting the interests of the consumer on the other hand, whether they are material or moral