استراتيجيات الاتصال المؤسسي ودورها في التوعية بقضايا ذوي الاحتياجات الخاصة

Abstract EN

The study aimed to identify the roles of institutional communication in achieving awareness of disability issues.

The research team used the descriptive and analytical approach through the audience survey, with a sample of the physically disabled in Khartoum State.

The study included 96 members of the research community.

The results showed that there were no statistically significant differences between the mean scores of males and females in institutional communication strategies and issues of the disabled, with statistical differences between the average scores of age groups in institutional communication strategies and their role in raising awareness of the issues of the disabled (the axis of social care) in favor of the age group of 50 years and over.

The study recommended the development of the interactive relationship between the media and disability associations.

While giving a special media space for people with special needs.

Educating media professionals about issues of people with needs and supporting families of people with disabilities in providing guidance and support.