The impact of organizational dimension on marketing strategy implementation : a case of Algerian telecoms companies

Abstract EN

This study aims to determine the impact of the organizational dimension on the marketing strategy implementation, we relied on descriptive and analytical methodology was based on analyzing variables and testing hypotheses, the data were collected from a sample of 190 individuals representing four algerian telecoms companies ( Telecom of algeria, ATM mobilis, Djezzy, Ooredoo ).

and to test the hypotheses, we relied on multiple linear regression analysis by using (spss 25), The results showed that there are five organizational factors that have a direct influence on the marketing strategy implementation we mention it in order (Organizational structure, Organizational control, Organizational culture, Organizational communication, Organisational processes).