النمذجة البنائية لمساهمة أبعاد الأمن السيبراني للبيانات في تحقيق رضا المستهلك الإلكتروني من خلال تعزيز الثقة كمتغير وسيط : دراسة ميدانية لعينة من مستخدمي بطاقات الدفع الإلكتروني لبنك التنمية المحلية BDL بولاية غرداية

Abstract EN

This study aims to introduce the concept and dimensions of cybersecurity, and clarify its contribution to achieving electronic consumer satisfaction by enhancing confidence as an intermediate variable among the sample of electronic payment card users of the BDL in Ghardaia Governorate consisting of (214) singles, where the methodology of modeling the structural equation was used (SEM) Structure Equation Modeling, using path analusis to test the direct and indirect impact of study variables and test the validity, validity and reliability of the structural model of the study using the statistical program Amos 22.

The study found: The existence of a direct impact relationship for the dimensions of cybersecurity (respect for privacy, the technology used, tracing the impact) on electronic consumer confidence among the sample of electronic payment card users at BDL in Ghardaia, and the study also demonstrated that there is a direct impact relationship of confidence in achieving satisfaction The electronic consumer, as the study also showed that there is a direct impact relationship for the dimensions of cybersecurity (respect for privacy, data confidentiality, the technology used) in achieving electronic consumer satisfaction, in addition to proving that there is an indirect impact relationship for the dimensions of cybersecurity (respect for privacy, the technology used, Tracking impact) in achieving electronic consumer satisfaction by having confidence as an intermediate variable.

The study also reached a proposal for a modified model for the contribution of the dimensions of cybersecurity in achieving electronic consumer satisfaction through enhancing confidence as an intermediate variable after rejecting both (after data confidentiality and after availability and permanence).