(الاستثمار التسويق)‎ كمصادر للتمويل الرياضي و أثره في الارتقاء بمستوى كرة القدم الجزائرية

Abstract EN

Sport has long been outside the concerns of the economy, but recent evidence has shown that, along with recreation, psychological, health, social and civic aspects, sport has become part of the economy, especially under the new philosophy of the system of sports professionalism, through Relying on the commercial and economic aspect of upgrading the level of sports, the sports field has become economic mechanisms to integrate sport with economic interests, which increased the value of sport, FIFA has become one of the richest non-governmental sports bodies in the world and Investing in sports is the best solution for self-financing and turning these resources into the broad base of sport in the country to ease the burden on the state's public budgets.

In order to develop the level of football in particular and sports in general, the mostsuitableenvironment for the work of sports institutions in the dynamicdevelopment of theirresources must bedeveloped, and the sports field must beplacedamongother areas in its short-term and long-terminvestment plans and work to attractinvestors in the field.

When the Algerian football clubs observe that the most important obstacles and problemstheysufferfrom are the scarcity of financialmaterials, whichreflects the strategy of these clubs, especially in light of the application of the law of professional sports globally.

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