دور اليقظة الاستراتيجية في تحقيق الميزة التنافسية لمنظمات الأعمال : دراسة حالة ملبنة الحليب للإخوة بن عولة-غليزان

Abstract EN

Strategic vigilance plays an important role in maintaining the sustainability of the enterprise and facing the challenges of competition in a rapidly changing and complex environment through constant monitoring of the environment, attempting to exploit opportunities and detecting the threats it faces while monitoring strategic information to enable it to make appropriate decisions.

This study is intended to demonstrate the role of strategic vigilance with its various stages in achieving the competitive advantage of the Algerian business organizations, and as a model of milk factory (brothers Ben Awla) in the Wilaya of Relizane (Algeria) ) where the researchers have tried to find out whether this lactation adopted the strategic alert system as an effective practice that contributes to finding competitive advantages.

The results of the study show that there is a close correlation between strategic alertness and competitive advantage.

The coefficient of correlation reaches (0.

896) It was also confirmed that there is a statistically significant effect on the dimensions of strategic vigilance on achieving the competitive advantage in the study structure where this effect was estimated at (0.

843).

Key words: vigilance, strategic vigilance, strategic information, competitive advantage.