ذكاء المنافسين و تجلياته في تحقيق الإبداع الإستراتيجي

Abstract EN

The main objective of this research is to show the impact of Competitors Intelligence on Strategic Innovation.

The research was applied in the General Company for Food Products, which is one of the formations of the Ministry of Industry and Minerals in Baghdad Governorate.

This research was carried out using the descriptive and analytical approach, where the questionnaire was used as a main tool to collect the necessary data as well as personal interviews.

The research included testing a set of main and sub hypotheses to find out the correlation and effect between the research variables using the statistical program (SPSS), and then processing the obtained data, The researcher relied on an intended sample of (64) studies that included the upper and middle administrative levels in the company in question, represented by (General Manager, Assistant Director, Heads of Departments, Department Directors).

The research reached a set of conclusions, the most prominent of which is the existence of a correlation and influence between Competitors Intelligenceand Strategic Innovation.

As for the most important recommendations that came out of the research, they are on the company's management to focus more on the intelligence of competitors because of its great role in investigating and attracting information about competitors and the nature of the products they offer or expect.

Which will reflect positively on the reality of the company by making use of information in improving, developing or modifying its programs, policies, products and future plans to achieve the highest levels of strategic innovation.