التحليل الاستراتيجي كأداة لرفع الأداء التنافسي للمؤسسات

Abstract EN

JEL: M19, P17, P27The object of this article is to show the importance of strategic analysis in improving the competitive performance of enterprises through the fact that competitiveness is generally aimed to identify the strengths of the institutions performance, identifying the best methods and practices in these different fields, submit, successful policies, programs and projects for enterprises which are seeking to develop their competitive performance.

Whereas, the strategic analysis provides a set of rules and principles that are connected to a particular field and helps enterprises to improve their competitiveness by improving their market position, increasing their profitability and their competitive performance level, and therefore achieving a high competitive advantage that will enable them in achieving continuity in their activity and develop it.