أهمية التسويق و صناعة البطل الرياضي و انعكاسه على مستوى الرياضة في اليمن

Abstract EN

This research aims to identify the importance and extent of the reflection of the marketing and the industry of the sports champion on the level of sports in Yemen.

The researcher used the descriptive approach, and the research sample was chosen by the intended random method.

Its number was (30): Managers in clubs, federations and athletes.

The researcher concluded the following: - Poor marketing for sport as a means of support for youth teams.

- Weakness in spreading the culture of making athletes (the champion industry).

- Weakness in setting clear strategies, objectives and policies towards sports marketing in Yemen.

Key words: Marketing; Industry Sports Champion; Yemeni Sports;