الفكرة الاستثمارية القائمة على الإبداع : مكسب حقيقي لإرساء دعائم المقاولاتية

Abstract EN

The study aims to know the role of the investment idea in reinforcement the performance of entrepreneurship, especially since the latter depends on several basic crutches such as the financial, human and economic aspects in order to achieve the desired goals, whether on the economic, social or environmental level, in order to achieve what is called sustainable development.

The result of this study, that the investment idea is the first and important building in the formation of the entrepreneurial model.

without it, or rather without a good thinking based on innovation.

the objective is not achieved even if the material, financial and human means are available.

This is the reason why some companies don't continue, for ence a good idea.