Disruptive innovation in tech technology startups : a case study of UBER

Abstract EN

The industry history of is full with success of small, under-resourced startups renovating business by beating powerful incumbents.

How is this feasible? There exists one explanation: this business has disrupted the established system.

The objective of this paper is to know what insights, can start-ups offer big business.

The idea of “disruptive innovation is a way to think about successful companies not just meeting customers' current needs, but anticipating their unstated or future needs.

As entire industries are disrupted by bold tech startups and business models, we analysed the most disruptions in tech technologies and took as an example of disruptive startups Uber that is a ride sharing company that connects riders and drivers through a digital platform.

Uber has caused digital disruption in the cab industry, successfully creating a new ecosystem of ride sharing services and a breaching in the otherwise “hard to hack” cab industry.

Further research is needed to study the impact on Uber of the advent of new competition from disruptive startups in the carpooling industry