استراتيجيات تسويق المزايا التنافسية للدولة المصرية في ضوء رؤية مصر 2030 : دراسة تحليلية لموقع رئاسة الجمهورية

Abstract EN

The study tried to explore and describe the strategies pursued by Egypt to highlight its competitive advantages by analyzing the Presidency website.

And discuss the limits and effectiveness of methods of promoting competitive advantages in light of Egypt's Vision 2030.

Using the case study methodology and relying on the qualitative analysis method for the site from the first of July 2018 until the end of January 2021.

The results showed an accelerated improvement in the International Competitiveness Report of the Egypt Center in recent years (2017-2019), to reach the 93rd position after it was 119th.

The analysis highlighted Egypt's competitive advantages through the cost leadership strategy, pointing to a reduction in transport costs, consumption rates, and time, limiting inflation, not being satisfied with production or the local role, and seeking to expand regionally and internationally.

And providing new investment opportunities, enhancing trade exchange between Egypt and various countries of the world, increasing Egyptian exports, and highlighting the cost of the volume of development projects.

The cost leadership strategy was evident by focusing on localizing technology and acquiring capacity, and focusing cooperation on benefiting from experiences, mutual experiences and training.

Egypt's competitive advantages emerged through the Excellence Strategy, concerning the plans to raise efficiency, development, and modernization plans, raise capabilities, enhance its competitiveness and provide a stable environment that enhances confidence in the performance and ability of the Egyptian economy to attract investments.

The strategy of excellence was clarified by focusing on continuing to focus on supporting and upgrading the industries that Egypt enjoys.

With comparative advantages.

With highlighting the marketing mix (product - price - place - promotion) and interest in promoting competitive advantages in light of Egypt's Vision 2030.