حملات التسويق الرقمي للأجهزة الحكومية و دورها في دعم خطط التنمية المستدامة لدى الشباب السعودي

Abstract EN

Digital marketing campaigns for government agencies and their role in supporting sustainable development plans for Saudi youth

The study sought to achieve a major goal represented in the role of digital marketing campaigns for government agencies in supporting sustainable development plans for Saudi youth, and to reveal the level of realism of these campaigns and the degree of confidence in them, The study was based on building its variables and interpreting its results on the theory of dialogue communication, as well as the arcade ball model, and the survey method was used, and within its framework a sample of 400 individuals of Saudi youth of different age and educational levels was surveyed, and a questionnaire tool was used to find out their opinions in those campaigns, The study reached several important results, including: The extent of respondents 'confidence in the content provided by marketing campaigns on sustainable development plans, and the individuals' influence over the content of digital marketing campaigns is an important point to gain access to ideas and information, including the efficiency of employees in government agencies and their keenness to communicate sustainable development plans to society as a whole.

Key words: Digital marketing campaigns - government agencies -Youth - Saudi Youth - Sustainable development plans