تأثيرات التسويق الإلكتروني على تحديث الخدمات المصرفية في الجزائر

Abstract EN

This study aimed to know the effects of electronic marketing on modernizing banking services in Algeria, as electronic banking marketing is the artery of economic institutions, especially banks, and the technological developments taking place in our time have imposed on banks to pay attention to marketing their electronic banking services, and their role in electronic marketing to face intense competition And the elements of the electronic marketing mix, in order to attract new customers while retaining old ones, especially since its cost is low and getting closer to the customer to know his needs, and the introduction of technology through the research and development function to stay in the banking market, especially as this sector is in continuous development, updating and developing electronic banking services and introducing Modern technology and e-marketing have enabled employees to obtain continuous training on developing a new technology base in media and communication.