La nouvelle stratégie de marketing digital

Other Title(s)

The new digital marketing strategy

Joint Authors

Tayyib Sulayman, Malikah
Bu Krif, Zuhayr
Erremidi, Bassam Samir

Source

innovation creativity

Issue

Vol. 11, Issue 1 (30 Jun. 2021), pp.769-781, 13 p.

Publisher

Université Blida 2-Lounici Ali Laboratoire RICOI

Publication Date

2021-06-30

Country of Publication

Algeria

No. of Pages

13

Main Subjects

Marketing

Topics

Abstract EN

The main form of digital marketing is the inbound marketing.

This article tends to explain the differences between the Outbound Marketing and the Inbound Marketing, by offering a comparison of these techniques used by these two approaches, and clarifies if these two strategies are complementary or independent for a company.

The concept of inbound marketing depends on attracting potential customers to a business through the use of Web 2.

0 tools and applications.

Traditional marketing is no longer a viable option as it focuses on conveying a message to customers, but this new type of marketing aims to attract valuable consumers.

Abstract FRE

La principale forme de marketing digital est le inbound marketing.

Cet article tend à expliquer les différences entre l'Outbound Marketing(marketing classique)et l'Inbound Marketing (nouveau marketing), en proposant une comparaison de ces techniques utilisées par ces deux approches, et clarifie si ces deux stratégies sont complémentaires ou indépendantes pour une entreprise.

Le concept de l'inbound marketing dépend de l'attraction des clients potentiels vers une entreprise grâce à l'utilisation d'outils et d'applications Web 2.

0.

Le marketing traditionnel n'est plus une option viable car il se concentre sur la transmission d'un message aux clients, mais ce nouveau type de marketing vise à attirer de précieux consommateurs.

American Psychological Association (APA)

Tayyib Sulayman, Malikah& Bu Krif, Zuhayr& Erremidi, Bassam Samir. 2021. La nouvelle stratégie de marketing digital. innovation creativity،Vol. 11, no. 1, pp.769-781.
https://search.emarefa.net/detail/BIM-1246085

Modern Language Association (MLA)

Tayyib Sulayman, Malikah…[et al.]. La nouvelle stratégie de marketing digital. innovation creativity Vol. 11, no. 1 (2021), pp.769-781.
https://search.emarefa.net/detail/BIM-1246085

American Medical Association (AMA)

Tayyib Sulayman, Malikah& Bu Krif, Zuhayr& Erremidi, Bassam Samir. La nouvelle stratégie de marketing digital. innovation creativity. 2021. Vol. 11, no. 1, pp.769-781.
https://search.emarefa.net/detail/BIM-1246085

Data Type

Journal Articles

Language

French

Notes

Includes appendix : p. 780-781

Record ID

BIM-1246085