La nouvelle stratégie de marketing digital
Other Title(s)
The new digital marketing strategy
Joint Authors
Tayyib Sulayman, Malikah
Bu Krif, Zuhayr
Erremidi, Bassam Samir
Source
Issue
Vol. 11, Issue 1 (30 Jun. 2021), pp.769-781, 13 p.
Publisher
Université Blida 2-Lounici Ali Laboratoire RICOI
Publication Date
2021-06-30
Country of Publication
Algeria
No. of Pages
13
Main Subjects
Topics
Abstract EN
The main form of digital marketing is the inbound marketing.
This article tends to explain the differences between the Outbound Marketing and the Inbound Marketing, by offering a comparison of these techniques used by these two approaches, and clarifies if these two strategies are complementary or independent for a company.
The concept of inbound marketing depends on attracting potential customers to a business through the use of Web 2.
0 tools and applications.
Traditional marketing is no longer a viable option as it focuses on conveying a message to customers, but this new type of marketing aims to attract valuable consumers.
Abstract FRE
La principale forme de marketing digital est le inbound marketing.
Cet article tend à expliquer les différences entre l'Outbound Marketing(marketing classique)et l'Inbound Marketing (nouveau marketing), en proposant une comparaison de ces techniques utilisées par ces deux approches, et clarifie si ces deux stratégies sont complémentaires ou indépendantes pour une entreprise.
Le concept de l'inbound marketing dépend de l'attraction des clients potentiels vers une entreprise grâce à l'utilisation d'outils et d'applications Web 2.
0.
Le marketing traditionnel n'est plus une option viable car il se concentre sur la transmission d'un message aux clients, mais ce nouveau type de marketing vise à attirer de précieux consommateurs.
American Psychological Association (APA)
Tayyib Sulayman, Malikah& Bu Krif, Zuhayr& Erremidi, Bassam Samir. 2021. La nouvelle stratégie de marketing digital. innovation creativity،Vol. 11, no. 1, pp.769-781.
https://search.emarefa.net/detail/BIM-1246085
Modern Language Association (MLA)
Tayyib Sulayman, Malikah…[et al.]. La nouvelle stratégie de marketing digital. innovation creativity Vol. 11, no. 1 (2021), pp.769-781.
https://search.emarefa.net/detail/BIM-1246085
American Medical Association (AMA)
Tayyib Sulayman, Malikah& Bu Krif, Zuhayr& Erremidi, Bassam Samir. La nouvelle stratégie de marketing digital. innovation creativity. 2021. Vol. 11, no. 1, pp.769-781.
https://search.emarefa.net/detail/BIM-1246085
Data Type
Journal Articles
Language
French
Notes
Includes appendix : p. 780-781
Record ID
BIM-1246085