اتجاه الأفراد نحو التسوق عبر الأنترنت : دراسة استطلاعية لآراء عينة من سكان ولاية سكيكدة

Abstract EN

The concept of the electronic market is one of the modern concepts of our time, and the most popular in the global economy, as consumers prefer online shopping over traditional shopping.

The study aims to shed light on the topic of online shopping and the consumers' trend towards it.

To achieve this, the study followed the descriptive and analytical approach, and a questionnaire was distributed to a sample of Skikda residents, with the use of the SPSS statistical analysis program, to analyze the data through measures of central tendency.

We found that there is an average level of consumer trend towards online shopping, according to the opinions of a sample of Skikda residents.