تبني المسؤولية الاجتماعية كمدخل لتحسين الأداء التسويقي الاجتماعي لمنظمات الأعمال : شركة اسمنت تبسة أنموذجا

Abstract EN

The study determines the role of adopting social responsibility in enhancing the marketing performance of organizations, and the Tebessa Cement Company has been adopted as a model in this field where its experience was analyzed to reveal the factors of its success and how to enhance, maintain and improve its performance by adopting social responsibility.

The study found results, the most important of which is that Tebessa Cement Company has a promising vision regarding environmental protection and the sustainability of its products by adopting its social responsibilities and devoting community values, as it has achieved a place among competitors through an important balance of social and environmental practices that made it an important mental image.

We also recommend the necessity to establish social responsibility dimensions within its marketing activity as necessary to enhance its mental image