The risk of electronic shopping on consumer attitudes

Abstract EN

The study aims to identify the impact of e-shopping risks on consumer trends, and the reasons behind the slow of e-shopping processes in Algeria.

To achieve the study purposes, a questionnaire has been distributed using Facebook and e-mail to 72 participants; SPSS was used for data analysis.

Findings show that the trends of the current participants are positive toward electronic shopping incentives.

Hence, they recognize the risks of electronic shopping.

Moreover, there is an impact of risk recognition on the positive trend toward e-shopping, and there are no differences related to the personal variables of the study sampleKey words: Electronic marketing, e-commerce, information and communication technology electronic shopping