الدور الوسيط للتوجه الريادي في العلاقة بين المعرفة الضمنية و الأداء الإستراتيجي : دراسة تطبيقية على شركات الاتصالات السودانية

Abstract EN

This study aimed to examine the mediating role of entrepreneurial orientation on the relationship between tacit knowledge and strategic performance on Sudanese communication firms.

The study used a non-probabilistic sample.

The sample size was 62 individuals.

The questionnaire was distributed to 65 individuals respond rete with 95%.

For the analysis of data and hypotheses testing, descriptive statistical methods were used (frequencies, percentages, deviations, ) and analytical statistical methods (Exploratory Factor Analysis, Confirmatory Factor Analysis, Pearson correlation and path analysis) through the statistical package for social science (SPSS) program.

The results show that a partial positive relationship between tacit knowledge dimensions and strategic performance, and partial positive relationship between tacit knowledge dimensions and entrepreneurial orientation, the results also indicate that full positive relationship between entrepreneurial orientation and strategic performance, and partial mediating of entrepreneurial orientation between tacit knowledge and strategic performance.

The study recommended that a conducting a study of this topic in a large community, and also recommended for future researches includes a number of other service sectors so that the results can be better generalized.