دراسة دور التسويق عبر مواقع التواصل الاجتماعي في تعزيز ولاء المستهلك للعلامة التجارية موبيليس

Abstract EN

This study aimed to identify the impact of marketing through social media (electronic advertising, interaction, and the transmitted word, ) in enhancing consumer loyalty to the Mobilis brand, and to study this effect, an electronic questionnaire was distributed to a random sample of Mobilis brand followers through social media And 82 study questionnaires were counted and processed using a set of statistical methods treated using the statistical program (SPSS-22).

Among the results of this study, the impact of the word transmitted on social media sites in enhancing consumer loyalty to the Mobilis brand, while the role of advertising and interaction through social media sites did not meet the required level and the necessary effectiveness in enhancing consumer loyalty to the Mobilis brand.