سيميولوجيا الصورة التلفزيونية في الإعلان الرياضي : دراسة تحليلية

Abstract EN

Reading the artistic achievement is no longer the same for the maker and the recipient after the latter has a participatory role in shaping the meaning despite the difference in cognitive and cultural cases, meanings and semantics are no longer the preserve of the first, and the recipient was not a negative heir to the second, but rather a regenerator and developer of what those connotations end up with And the implications and concepts and colonize the legacy of the author and share it in terms of aesthetics and knowledge between a producer of meaning (the first) the author and a second product is the recipient.

This production of meaning creates the ability to maneuver the image and control its production and its inclusion of indirect connotations and symbols oscillating between sign and suggestion.

To be employed in the sports advertising industry that seeks to deliver a shortened and chunky message to those signs, symbols and signals to the recipient, and now include semiotic trends and the transition from general semiotics to image semiotics.

It is also difficult to conduct a comprehensive analysis of the advertisement without evaluating the implicit (clear) and implicit (side) meanings of the signs presented in it.