الطلب على الطاقة الكهربائية و استراتيجيات التسويق العكسي في الجزائر

Abstract EN

The study aims to highlight the importance of reverse marketing strategies as a mechanism to reduce the negative effects resulting from the continuous rise in electricity demand, and the need to reduce the volume of electricity demand to reduce the deficit of government support budgets and the preservation of natural resources on the one hand, taking into account the environmental dimensions and contribute to sustainable development on the one hand Other.

We have concluded that applying reverse marketing methods and strategies in the electrical energy sector in Algeria will affect the behavior of electrical energy consumption and reduce demand for it.