تأثير وسائل الاتصال الجماهيري على تكوين الإطار المعرفي للأستاذ الجامعي

Abstract EN

The mass media are considered the major influence in our time in forming the culture of society and its various institutions, and with the acceleration and spread of modern social and cultural concepts such as human rights and modernization, women, globalization, democracy and directing public opinion, and its implications for social change where this study aims to investigate the effect of mass communication methods on the professor’s knowledge framework and through which we try to reach the uses of communication methods and how to obtain information from them, which helps the university professor to develop his cognitive abilities without being affected by incoming cultures, so the results that were reached added that various means of communication offer many opportunities for imparting human knowledge, creating a fertile communication environment through accreditation and good use of it, and the teacher should have the ability to screen cultural and knowledge contents.