تمظهرات نشاط المرأة الحرفية على مواقع التواصل الاجتماعي: دراسة تحليلية لعينة من صفحات النساء الحرفيات على موقع فيسبوك

Abstract EN

We aim through this study to reveal the aspects of craftswoman’s activity on social media; in this endeavour, we followed a content analysis approach and analysed 120 posts from a sample of craftswomen’s pages on Facebook which included three pages for craftswomen specializing in preparing ready meals.

our study found that craftswomen use a picture attached to text as a basic technical presentation mode, and they also focus on marketing topics in their posts, and rely on rational persuasion to attract customers, as well as they focus their publications on embedding economic values, these craftswomen also target audience that represents all segments of society in general and a special one who represents groups with their own specificities and needs.