وظيفة العلاقات العامة نحو تشكيل الثقافة الاتصالية للمنظمة

Abstract EN

Talking about communicative culture today is talking about the integrated construction of the image of the organization from its origins to the development and continuity of the communication process.

This culture, whose formation and construction is due to many variables, means, and functions that are within the organization, ultimately leads to the formation of a distinct communication culture from other facilities and organizations, especially ones that work with it in the same field, where the formation of any communication culture of an organization begins from the internal environment It has this, through the public relations function, which is the first building block in the formation of communicative culture within the organization, in addition to the means of communication in public relations, not to mention the characteristics that affect increasing the effectiveness of public relations performance for any organization with different activities.