الرشادة الاقتصادية لسلوك المستهلك الجزائري في ظل جائحة كوفيد 19 : دراسة ميدانية في مدينة باتنة

Abstract EN

This scientific paper deals with the analysis and study of the reality of economic rationalization of the Algerian consumer behavior in light of the Covid 19 pandemic, through a field study of a sample of the population in Batna, this study aims to diagnose the reality of economic rationalization requirements in the theoretical literature and the possibility of activating them in the field.

The study reached a set of important results, including: The degree of economic feasibility among the population in Batna is largely weak, and this negatively affects the health and safety of community members.

The study also found that the role played by local media and associations of the local community is limited and its impact on consumer behavior is weak in the matter of educating civil society about the importance of preserving the health of the population and rationalizing consumer behavior.

The study also found that the behavior of the Algerian consumer in the city of Batna is subject to more rumors than information from official sources.