تطبيق استراتيجية المحيط الأزرق في شركة فينوس لمواد التجميل و دورها في ابتكار القيمة

Abstract EN

The study aimed to review the experience of Venus Cosmetics Company in creating value by applying the blue ocean strategy.

The study included two aspects, the first of which is an evaluation of the intellectual trends of the influencing frameworks in the company towards creating value in line with the six tracks of the Blue Ocean strategy.

The results showed the existence of these intellectual trends at strong levels.

As for the second aspect, it was a review of the creating value processes that the company undertook and enabled it to create its own blue ocean, That was in the men's body lotion product, as the company was able to be alone in the market for these products for a period of at least two years and achieved impressive results during that.