استخدام بطاقة الأداء المتوازن المستدام كأداة لتقييم الأداء الشامل للبنوك : دراسة حالة بنك سوسيتي جنرال الجزائر خلال الفترة (2013-2017)‎

Abstract EN

This study aims to assess the overall performance of ''Societe Generale'' Bank of Algeria using a sustainable balanced scorecard.

Through this study, we attempted to answer the problem posed: to which extent the sustainable balanced scorecard model contributed the overall performance evaluation of ''Societe Generale'' Bank of Algeria between (2013-2017).

We discussed the definition of comprehensive performance and balanced scorecard and its various dimensions and indicators to measure these dimensions, also we deal with the sustainable balanced scorecard and how to integrate the social and environmental dimension.

The study results that ''Societe Generale'' Bank of Algeria achieved an acceptable overall performance ranging between 64.

80% and 77.

56%, it achieved good financial performance and acceptable performance in both internal operations dimension as well as growth and learning dimension, but it neglected customers, social, and environmental dimension.