Economic study on marketing channels and marketing margins of some veterinary drugs in Egypt \
Joint Authors
Ata Allah, Sanad T.
al-Qattani, Iman M.
al-Rifai, Abbas
Source
Alexandria Journal of Veterinary Sciences
Issue
Vol. 69, Issue 1 (30 Apr. 2021), pp.76-83, 8 p.
Publisher
Alexandria University Faculty of Veterinary Medicine
Publication Date
2021-04-30
Country of Publication
Egypt
No. of Pages
8
Main Subjects
Abstract EN
This study aimed to determination of the marketing channels that its function reaching the veterinary drugs to the farmers in which the animal take it for diseases prevention and treatment, and determination of the marketing margin of veterinary drugs with determination of its level at different periods of the drugs productions, manufactuers and marketing.
This study was carried-out during the period extended from the period of 2017 to 2019 on the certain drugs that marketed in Egypt of a higher distribution and commonly used for treatment of the large, small and poultry against different diseases affecting them.
The drugs produced by Atcopharma for pharmaceutical industries at Industrial zone, Quisna, Menofia, Egypt.
The drug sales areas include El-Garbia, Kafr El Sheikh, Monufia, Qalyubia, Beheira, Alexandria, Dakahlia, Sharkia, Cairo, Fayoum and Upper Egypt.
The data was collected from records found in the firm, wholesalers, distributers, veterinary office, and animal farms.
Also, the research questioner was used if the records not found or the data not accurate.
The data obtained includes, type of drugs (We take 10 samples places of the drug) and we collect the information about each drug that includes (Price of drugs in the firms, Price of the drugs at different periods of the transportation, Price of the drugs at the period in which the farmers purchase it).
Our results concluded that, the marketing margin constitutes about 40 – 45 % from the price of the drug at the factory level and constitutes about 29 - 30 % from the price of the drug at the farm level.
The main factors affecting the marketing margin is the values that added to the prices of the drugs due to costs of transportation, storage, payements, advertising, costs of veterinary office and at the farm, for improving and decreasing the price of the drugs we must decrease the level of marketing margin.
The decreasing of marketing margin is done through improving and save the transportation methods, storage and warehousing, veterinary office and the methods of transportation to farm and to veterinary office.
American Psychological Association (APA)
Ata Allah, Sanad T.& al-Qattani, Iman M.& al-Rifai, Abbas. 2021. Economic study on marketing channels and marketing margins of some veterinary drugs in Egypt \. Alexandria Journal of Veterinary Sciences،Vol. 69, no. 1, pp.76-83.
https://search.emarefa.net/detail/BIM-1254018
Modern Language Association (MLA)
Ata Allah, Sanad T.…[et al.]. Economic study on marketing channels and marketing margins of some veterinary drugs in Egypt \. Alexandria Journal of Veterinary Sciences Vol. 69, no. 1 (Apr. 2021), pp.76-83.
https://search.emarefa.net/detail/BIM-1254018
American Medical Association (AMA)
Ata Allah, Sanad T.& al-Qattani, Iman M.& al-Rifai, Abbas. Economic study on marketing channels and marketing margins of some veterinary drugs in Egypt \. Alexandria Journal of Veterinary Sciences. 2021. Vol. 69, no. 1, pp.76-83.
https://search.emarefa.net/detail/BIM-1254018
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 83
Record ID
BIM-1254018