دور بعض الأزمات المستحدثة في تعزيز التحول الرقمي كآلية لتحقيق الغايات التنموية بالمنظمات الأهلية في المجتمع المعاصر

Abstract EN

In light of the increasing developments witnessed by the world, the urgent need to make use of technology as a means to help overcome many of the challenges facing many institutions has emerged, as the new Corona pandemic imposed new ways of life on the societies of the whole world, and one of the most prominent transformations imposed by the pandemic and the most important of which is full adoption On the means of modern technology in many matters, and this transformation represents a real opportunity for organizations to create new solutions and ways to help their customers face the current challenges by relying on technological platforms and solutions, hence it was necessary for NGOs to invest the data of electronic management and digital transformation in enhancing their development efforts.

As an innovative mechanism to improve performance and productivity and provide more development services optimally for different groups of society, the study aimed to identify the reality of NGOs' investment in digital technologies in achieving their goals in light of the new crises.

The study used the case study methodology on the Orman Association and a sample of 69 individuals.

Representing members of the leasing council and officials, and the study reached a number of results, the most important of which is that Digital technologies helped NGOs build a positive mental image of the association's programs and projects among the public of communication networks, as well as contributed to the speed and ease of performance, transparency and accuracy of procedures, promoting a culture of donation to fund the organization, and providing a system that addresses the citizen directly through volunteers.

Obstacles: The lack of a technical support department and providing professional advice.

The study suggested promoting the dissemination of digital culture in various civil society organizations, enhancing the financial capacity to finance digital programs and applications.