Analyzing consumer behavior toward counterfeit products : a systematic literature review
Author
Source
Scientific Journal for Commerce and Finance
Issue
Vol. 40, Issue 4 (31 Dec. 2020), pp.41-103, 63 p.
Publisher
Tanta University Faculty of Commerce
Publication Date
2020-12-31
Country of Publication
Egypt
No. of Pages
63
Main Subjects
Economy and Commerce
Financial and Accounting Sciences
Topics
Abstract EN
counterfeiting is one of the oldest business phenomena in history that has been affecting trade for about 2, 000 years, which has been exploded in the recent years.
this research aims to analyze marketing literature review on consumer behavior toward counterfeit products.
It also aims to identify the research gap for potential studies by concentrating on determinants that affect consumer purchasing behavior toward counterfeit products.
To achieve the research objectives the researcher divide the study into two main parts.
The first part includes studies that investigate consumer behavior toward counterfeiting.
The methodology and the main results of 42 studies published between 2009 and 2019.
The current research presents important ideas for future studies on consumer behavior toward counterfeit products.
American Psychological Association (APA)
Ali, Ala al-Din Abbas. 2020. Analyzing consumer behavior toward counterfeit products : a systematic literature review. Scientific Journal for Commerce and Finance،Vol. 40, no. 4, pp.41-103.
https://search.emarefa.net/detail/BIM-1258421
Modern Language Association (MLA)
Ali, Ala al-Din Abbas. Analyzing consumer behavior toward counterfeit products : a systematic literature review. Scientific Journal for Commerce and Finance Vol. 40, no. 4 (2020), pp.41-103.
https://search.emarefa.net/detail/BIM-1258421
American Medical Association (AMA)
Ali, Ala al-Din Abbas. Analyzing consumer behavior toward counterfeit products : a systematic literature review. Scientific Journal for Commerce and Finance. 2020. Vol. 40, no. 4, pp.41-103.
https://search.emarefa.net/detail/BIM-1258421
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1258421