The role of satellite channels in forming traffic awareness and preventing accidents : a field study

Other Title(s)

دور القنوات الفضائية في تشكيل الوعي المروري والوقاية من الحوادث : دراسة ميدانية

Author

Shaban, Afnan Muhammad

Source

Iraq Journal of Market Research and Consumer Protection

Issue

Vol. 13, Issue 1 (30 Jun. 2021), pp.32-42, 11 p.

Publisher

University of Bagdad Market Research and Consumer Protection Center

Publication Date

2021-06-30

Country of Publication

Iraq

No. of Pages

11

Main Subjects

Media and Communication

Topics

Abstract AR

تأتي أهمية البحث من تناوله اشكالية غياب الوعي المروري الامر الذي يتسبب في وقوع الحوادث و حدوث الخسائر البشرية و المادية و يهدف البحث لدراسة دور الفضائيات في تشكيل الوعي المروري لدى الجمهور وتم اختيار عينة من مدينة بغداد مكونة من 280 فردا من الذكور و الاناث و استخدمت اداة الاستبانة للحصول على البيانات و التي تضمنت اسئلة عدة تم تحليل النتائج احصائيا وتم التوصل الى نتائج عدة اهمها ان هناك اهتمام لدى الجمهور في متابعة البرامج المرورية بمعدل ساعة الى ساعتين لتلقي المعلومات عبر البرامج المرورية و التعرف على القواعد العامة و تطبيقها و تبين وجود علاقة ارتباط دالة احصائيا بين مدى متابعة العينة لبرامج المرور و مدى قيام الفضائيات في نشر الوعي المروري لدى الافراد كما ان هنالك علاقة ارتباط دالة بين كثافة مشاهدة العينة لبرامج المرور و مستوى الحصول على المعلومات عن الوعي المروري من التلفزيون وبوجد فروق بين متوسطات العينة نحو دور القنوات الفضائية في نشر الوعي المروري.

Abstract EN

The importance of the research comes from dealing with the problem of lack of traffic awareness, which causes accidents and the occurrence of human and material losses, and the research aims to study the role of satellite channels in forming traffic awareness among the public, and a sample was chosen from Baghdad consisting of (280) individuals, male and female, and used the questionnaire tool.

To obtain the data, which included several questions, the results were analyzed statistically and several results were reached, the most important of which is that there is an interest among the public in following traffic programs at a rate of one to two hours to receive information through traffic programs and to identify and apply general rules, and it was found that there is a statistically significant correlation between the extent of follow-up.

The sample is for traffic programs and the extent to which satellite channels spread traffic awareness among individuals, and there is a significant correlation between the sample's intensity of watching traffic programs and the level of obtaining information about traffic awareness from television, and there are differences between the sample averages towards the role of satellite channels in spreading traffic awareness.

American Psychological Association (APA)

Shaban, Afnan Muhammad. 2021. The role of satellite channels in forming traffic awareness and preventing accidents : a field study. Iraq Journal of Market Research and Consumer Protection،Vol. 13, no. 1, pp.32-42.
https://search.emarefa.net/detail/BIM-1258512

Modern Language Association (MLA)

Shaban, Afnan Muhammad. The role of satellite channels in forming traffic awareness and preventing accidents : a field study. Iraq Journal of Market Research and Consumer Protection Vol. 13, no. 1 (2021), pp.32-42.
https://search.emarefa.net/detail/BIM-1258512

American Medical Association (AMA)

Shaban, Afnan Muhammad. The role of satellite channels in forming traffic awareness and preventing accidents : a field study. Iraq Journal of Market Research and Consumer Protection. 2021. Vol. 13, no. 1, pp.32-42.
https://search.emarefa.net/detail/BIM-1258512

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 42

Record ID

BIM-1258512