أرجوزة التسويق : مدخل إلى علم التسويق و الأعمال

Abstract EN

Marketing rajaz adds to business sciences in general and to marketing science in particular a unique theme linked to Arabic literature.

The peot composed it in two hundred and seventy one verses in the tune of Bahr Aljazz which is light in melogy to make it easier for the reader to study and memorize.

It is distinguished by its originality and scientific depth, which is evident in the amount of information, its diversity, and its structure.

It is composed of twenty-four chapters, began in the name and praise of God, and prayers for His Prophet, his family and companions of God, its object and purpose.

Then introduced the concept of marketing, its definition, its concept, the theory of value which includes the benefits of both buyer and seller, and the added value concept as a tool to attract cutomers.

Then, it discussed what is meant by target customers and how to gain his satisfaction.

Then, it addressed the four steps of marketing process; first, the process of understanding (marketing research), the second is customer centric, the third is building the marketing mix and all the related topics that relates to the 4Ps such as product, product mix, types of products, product life cycle PLC, pricing, place, and promotion.

Promotional mix was also discussed i.

e.

advertising, personal selling, and public relations and sales promotions.

And promotional offers that refresh the marketing, and other elements of The fourth and the last step of marketing process was the customer relationship management.

To conclude the peot highlighted the importance of customer experience.

Finally, the peot annotate - as e began – by thanking God and prayers and peace be upon his family and companions.