أخلاقيات التسويق و أثره على ولاء الزبون : إطار مفاهيمي
Other Title(s)
The impact of marketing ethics on customer loyalty : a conceptual framework
Joint Authors
Issue
Vol. 3, Issue 2 (31 May. 2020), pp.1-11, 11 p.
Publisher
EuroMid Academy of Business and Technology
Publication Date
2020-05-31
Country of Publication
Turkey
No. of Pages
11
Main Subjects
Abstract EN
Abstract.
The purpose of this study is to develop a conceptual framework to identify the impact of marketing ethics on customer loyalty in Palestine.
The study relies on two mobile phone companies: Jawwal and Ooredoo Palestine.
It accounts for the Palestinian environment, which is characterized by political and economic instability, due to the Israeli occupation since 1948, the division of the homeland (the West Bank and the Gaza Strip), and the Israeli siege on the Gaza Strip.
The study contributes to pinpoint strengths and weaknesses of both companies and shed light on their marketing and ethical behaviors.
Findings show that customer satisfaction greatly affects marketing strategies and ethical behavior.
The study concludes to important remarks.
Palestinian companies are encouraged to develop their marketing plans and highlight surrounding ethical standards to address special characteristics of the Palestinian society.
This will increase customer satisfaction, retention, and loyalty which will positively affect company's profitability and performance.
American Psychological Association (APA)
نصار، رامي م. م. وبتور، محمد. 2020. أخلاقيات التسويق و أثره على ولاء الزبون : إطار مفاهيمي. مج. 3، ع. 2، ص ص. 1-11.
https://search.emarefa.net/detail/BIM-1258826
Modern Language Association (MLA)
نصار، رامي م. م. وبتور، محمد. أخلاقيات التسويق و أثره على ولاء الزبون : إطار مفاهيمي. مج. 3، ع. 2 (2020)، ص ص. 1-11.
https://search.emarefa.net/detail/BIM-1258826
American Medical Association (AMA)
نصار، رامي م. م. وبتور، محمد. أخلاقيات التسويق و أثره على ولاء الزبون : إطار مفاهيمي. . 2020. مج. 3، ع. 2، ص ص. 1-11.
https://search.emarefa.net/detail/BIM-1258826
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 8-11
Record ID
BIM-1258826