الهياكل التنظيمية و انعكاسها على فاعلية الأداء الوظيفي للعلاقات العامة في المؤسسات التعليمية : جامعة بغداد إنموذجا

Abstract EN

The organizational aspect of public relations is one of the main pillars upon which the efforts and activities of the department are based.

This is directly related to the organizational structure, which in turn reflects the functional performance of the employees in the system, which is essential to be effective in performing its tasks.

The problem of research is the reflection of organizational structures on the effectiveness of the performance of employees in public relations and information units of educational institutions.

The importance of research stems from the importance of scientific value that can be achieved in the framework of results, as it can contribute to the development of the work of public relations units and information in the colleges and research centers of educational institutions.

The research reached a number of results, including differences and differences in the views of the deans of the faculties about the importance and role of public relations and media.

Public relations agencies can not be effective and influential within the institution without planning.

In conclusion, he concluded with a set of recommendations, including the need to link the public relations apparatus structurally and administratively with the senior management directly.

And the adoption of job descriptions and academic specialization in the process of selecting officials of the Public Relations and Information Unit