اختبار دور السياحة الابتكارية في تشكيل النوايا السلوكية للسائح : دراسة حالة مقارنة لعينة من زائري العتبة العلوية و العتبة الحسينية المقدستين

Other Title(s)

Testing the role of creative tourism in formation the behavioral intentions of the tourist comparative : case study for the Imam Ali holy shrine and Imam Hussain holy shrine visitors

Joint Authors

الفرطوسي، سهيلة حسان
البغدادي، عادل هادي حسين

Source

مجلة كلية بغداد للعلوم الاقتصادية الجامعة : مجلة علمية محكمة نصف سنوية تعنى بالدراسات و البحوث الاقتصادية و الإدارية و المعلوماتية

Publisher

Baghdad College of Economic Sciences University

Publication Date

2020-12-31

Country of Publication

Iraq

No. of Pages

12

Main Subjects

Business Administration
Economy and Commerce

Topics

• Activities
• Case studies
• Economic sectors
• Karbala
• Positivity effect
• Tourism sector
• al-Atabah al-Husayniyah al-Muqaddasah

English Abstract

The current research aims to test the role of creative tourism in formation the behavioral intentions of the visitors of the Imam Ali Holy Shrine compared to the behavioral intentions of the visitors of Imam Hussain Holy Shrine.

The sample was targeted by targeting two samples of Imam Ali Holy Shrine and Imam Hussain Holy Shrine of Iraqis and foreigners.

294 respondents were obtained in the first and 289 in the second.

They were analyzed using the PLS-SEM method using the program (SmartPLS v.3), and Microsoft Excel 2010 (SPSS v.20) to organize and examine data, The research was carried out in one of the most important economic sectors in Iraq in general, namely the tourism sector, in particular the holy shrines, to address the real problem represented in the search for the role of creative tourism in upgrading the level of its activity and the importance of adopting modern tourism trends to exploit the available tourism potential better.

The research found a number of practical results, including that there is a direct positive effect relationship between the creative tourism and behavioral intentions at the macro and remote levels of the two research fields.

Data Type

Conference Papers

Record ID

BIM-1261585

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