أهمية التسويق الشخصي في تشكيل الصورة الذهنية للعلامة التجارية الشخصية : دراسة عينة من المحامين بورقلة

Abstract EN

This study aims to investigate the extent of the contribution of the success factors of personal marketing in the formation of the mental image of the personal brand of the lawyer in the city of Ouargla.

To achieve this goal, we relied on the descriptive analytical approach and used the questionnaire to collect information and the spss program to analyze the results where the reality of personal marketing was at a high level, and the reality of personal marketing.

mental image was at a very high level, between the two variables there was a very high direct correlation relationship with very high statistical significance, at the significance level less than 0.

01, and the independent variable was the creativity skill which was the most correlated and influential in mental image formation