التنافسية و الميزة التنافسية في منظمات الأعمال

Abstract EN

This research paper highlights the concepts of "competitiveness and competitive advantage" in business organizations.

These Organizations are forced to increasing their competitiveness in order to face intense competition due to the dynamic and complex nature of the contemporary business environment.

Organizations, under the pressure of fierce competition, had to seek systematic ways to enhance their competitiveness through possessing exclusive elements of competitive advantage and excellence.

The results of this inquiry indicate that competitiveness differs from competition and competitive advantage in that competition reflects the organization's ability to face competition and resilience in the face of competitors, while competition reflects the state of crowding that is between organizations in the market to reach the consumer and outperform competitors.

On the other hand, competitive advantage reflects the element of difference and distinction that the organization possesses compared to its competitors, which is considered a constituent of its competitiveness