اليقظة التكنولوجية و إدارة السمعة المؤسساتية في الجزائر : دراسة في الفرص و التحديات

Abstract EN

This article aims to illustrate the importance of vigilance technology in the management of institutional reputation, through the IPS reputation management model and tools, the most used technological alertness in the digital environment, to protect them such as, alerts tracking devices, presence measurement, social groups, and other tools that help the institution to acknowledge what is happening in its surroundings, and what others discuss concerning its pros and cons which are posted on web platforms, allowing the necessary procedures to be decided for protection, either by reinforcement, improvement or removal.

The article also addressed the most important difficulties facing the Algerian establishment in proving its electronic presence and protecting it, while highlighting the features of each class as the first stage of reputation management, because bad attendance does not differ much from ence, but sometimes it is more dangerous to the institution's reputation.