أثر المرونة التسويقية في تعزيز المكانة الذهنية : دراسة استطلاعية لشركة آسياسيل في محافظة ديالى

Abstract EN

The current research seeks to define the role of marketing flexibility in enhancing the position of the Asia Cell Company in Diyala Governorate.

Marketing flexibility is an essential pillar of any organization in light of the increase in competition, and accordingly many questions have been raised about the research problem, including the effect of the contribution of marketing flexibility in strengthening the mental standing of service organizations.

A sample consisting of (44) individuals was selected and a questionnaire form was adopted to obtain data.

Several statistical methods were used in analyzing data and extracting results using the statistical program (SPSS).

The research reached conclusions, including the existence of a significant correlation between marketing flexibility and mental standing.