أثر رفاهية العاملين على الأداء التسويقي الابتكاري : دراسة تطبيقية في شركة آسياسيل للاتصالات المتنقلة في العراق

Abstract EN

This research seeks to reveal the relationship between employee well-being dimensions and innovative marketing performance.

In addition to detect the impact of employee well-being dimensions on innovative marketing performance, and to determine the extent of the difference between the opinions of (110) employees of the Asia-Cell Communications Company under study towards their perceived to employee well-being dimensions and innovative marketing performance.

The results of the research concluded that there is a significant correlation between all dimensions of employee well-being and innovative marketing performance at a level of significance of 0.01.

There is also a positive significant effect of all dimensions of employee well-being on innovative marketing performance, which are in order of their strength; Psychological well-being, workplace well-being, and life well-being.

Finally there is a significant difference between the opinions of the employees of the Asia-Cell Communications Company under study towards their perceived to the dimensions of employee well-being, and innovative marketing performance.