مدى تبني أبعاد الذكاء التنافسي في الشركات الصناعية : دراسة تحليلية لآراء عينة من العاملين في الشركة العامة لصناعة الأدوية و المستلزمات الطبية في سامراء

Abstract EN

Most business companies strive to achieve success in their operations and activities and are constantly striving to achieve a distinguished competitive position.

Which required attention to appropriate methods and methods to obtain the necessary information to reach a competitive intelligence that is employed in achieving its position in the market and increasing its market share compared to competing companies, and reaching the desired performance which can lead to success in the midst of the fierce competition that it faces.

The importance of the research stems from the fact that it deals with methods and methods that would achieve the company's competitive advantage while maintaining the quality of products.

As the main tool for obtaining data and information, he defined the triple Likert method, and the research sample was made up of (40) individuals from the workers in the researched company.

The research reached a set of conclusions directed at serving the researched field, the most important of which are: The results of the statistical analysis indicated the great interest and commitment of the General Company for Medicines Industry in Samarra to implement the dimensions of competitive intelligence.