الترويج الالكتروني الرياضي ودوره في جذب الجمهور الرياضي : دراسة استطلاعية في صفحة التواصل الاجتماعي (الفيسبوك)‎ لنادي القوة الجوية الرياضي العراقي

Abstract EN

The current research aims to identify the relationship between electronic sports promotion and attracting the sports audience through an opinion poll of (250) individuals representing the Air Force Sports Club audience, and to achieve this goal, two main questions were asked that reflect the research problem, namely: Is there a moral correlation between electronic promotion attracting a sports audience? Is there a moral effect of electronic promotion on attracting the sports audience? A descriptive and analytical approach was adopted in presenting and discussing the research results, as an electronic questionnaire form was designed and distributed through the Facebook platform of the researched club to be available to the club's audience.

The research reached a rejection of the research hypotheses that state that there is no significant statistically significant correlation at 0.05 between the dimensions of electronic sports promotion and attracting the sports audience, as well as the non-impact of electronic promotion on attracting the sports audience, and the research concluded with presenting the most important conclusions.

Including the electronic promotion has an active role in the continuity of communication with the sports audience by presenting the most important sports activities provided by the sports club, and a set of recommendations has also been drawn up.

Most importantly: the need for sports clubs in general to pay attention to online promotion, especially updating their sports data and activities.