استيراتيجيات العلاقات العامة في إدارة الأزمة الصحية : دراسة تحليلية لخطابات خلية أزمة كورنا في واسط

Abstract EN

Public Relations management proves to be an effective communication and management function through its original and effective tools in facing the current challenges of the organization and society, regardless of the activity it is associated with; As it can support solving problems and crisis situations, and enhance the reputation of the government or organization and its products or services in crisis situations, so the work of managing public relations strategies is absolute and mandatory to face the damage caused to the government, and it may be very dangerous unless the correct administration is in handling the crises.

Based on these considerations, the purpose of the research paper is: to present the concept of image-reform strategies for the Public Relations Department and its primary role in reforming the government's image in crises, and to analyze and evaluate the work of relations and analyze how to manage the crisis situation and the measures taken in this regard and their impact on the final results of the government's work.

Image reform strategies in public relations may support governments in predicting and responding appropriately in crisis situations, if applied according to the correct scientific foundations, good communication during a crisis has the ability to improve the public’s perception and stop the negative reactions towards the government.