تأثير العلامة التجارية و أساليب التقييم المفضلة لدى الطلاب بمؤسسات التعليم العالي

Abstract EN

This research had concerned with determining the importance of the educational institution's name, brand, and its satisfaction with the followed teaching and learning methods which consequently affected his evaluation, final grades, and his recommendation to others to get enrolled.

The research concluded that there is no correlation between the students' preference for memorization style and their grades.

As for students who prefer linking, understanding and analysis in education, their results confirmed a strong connection between these educational styles and their grades in essay questions which rely on memorization.

Generally, the Egyptian student still recommends others to join the educational institutions that follow memorization and direct essay questions' in their assessment.