اللغة الإعلامية المعاصرة

Abstract EN

The media language is one of the living topics that must be studied and analyzed from one era to the next, according to the function of the media in spreading the language, and its function in raising people's awareness, in transmitting their ideas, gathering their word, and uniting their concerns0 The modern media with its many capabilities and tools, from social media such as Facebook, Twitter, Instagram, Whatsapp, Telegram, Skype, etc., has become an effective impact on people's lives, and has become an important tool in making political change, and in promoting major social values.

And the popular movement that affected most Arab countries is the result of people's interaction with social media0 Language is the container of thoughts, and it is the tool of communication.

The Arabic language is the tool that conveys the values of the Arabian man, preserves his history, and records the struggle of his peoples, but I wonder if the Arabic language still retains its sounds and structures, or has it become a hybrid of various languages.

This is what we will answer in this research, which is the problem of the weakness of the Arabic language in the media today, And the entry of some foreign and colloquial vocabulary in the media discourse0 The research aims to clarify the following points: the prominent role of the media in spreading the Arabic language, stand on the language of media today and the overlap between classical and colloquial, highlighting the importance of using classical modern times in the media language0 I followed the descriptive and analytical method, which describes the phenomena of the human sciences0 The research was divided into three sections, with each topic having two requirements: The first topic: Introducing the media and the importance of language in it0 The second topic: duality in the language of contemporary media0 The third topic: defeatism in the language of the media and how to deal with it0 Some of the findings of the study: The Arabic language is able to satisfy the vocabulary of the media and other sciences.

The Classical Language is the language of the age, and it is what brings together the word of the Arab and Islamic nation.

It is wrong to describe Arabic Language with a deficiency in its vocabulary, or a deficiency in its structures.

Calling for using " Slang language" in media, is coming from malicious people who want to undermine Islam.

Media is a global message, and it must be in a global language0 Some recommendations: Teaching media students the suitable easy Arabic language, away from the tough language, and avoiding the Slang language.

Teaching media terminology, and finding the Arabic equivalent word, for example, the word profile means personal picture, post, which means publication, and mainsheet, which means a large title, and so any foreign vocabulary that is forcibly inserted into the media discourse has its synonym of Arabic Language.

Holding conferences that promote the Arabic language, taking into account the development that affects the language, from time to time0