أثر التسويق الإلكتروني على المبيعات في الحد من الآثار الاقتصادية لجائحة كرونا

Abstract EN

With the beginning of the information revolution, the digital age, the spread of modern technologies, the rapid development of communications, the spread of the Internet and its direct impact on all areas of academic, social, economic, and various fields of life.

Everyone started heading to the digital economy, relying on the strength of technology and the Internet around the world, so that information became the most important wealth and power for the economies of countries.

And commercial enterprises have tended to use e-marketing to reach consumers In this research, we will address the extent of e-marketing’s contribution to mitigating the economic effects of the Corona pandemic (Covid-19) in commercial enterprises and types of e-marketing, and explain theadvantages of e-marketing, which is the lower cost compared to traditional marketing.

Main results: - 1 / E-marketing is a good alternative to limit the economic impacts of the Corona pandemic.

2 / Online sales provide greater product diversity in light of the Corona pandemic 3 / The use of electronic marketing leads to companies performing their work professionally in light of the Corona pandemic.

4 / Most companies have relied on e-marketing to limit the economic impacts of the Corona pandemic.

5 / The shift to electronic marketing leads to an expansion of consumer buying options in light of the Corona pandemic.

6 / E-marketing has contributed to enhancing communication and interaction between consumers and companies in light of the Corona pandemic.

The most important recommendations: - 1 / Developing e-marketing programs that are concerned with various segments of society separately, and providing services according to each category to meet their needs.

2 / Establishing programs that work on developing methods of quickly handling customers' complaints in order to gain their confidence in order to ensure their loyalty to commercial enterprises.

3 / Preparing marketing research related to serving customers on a regular and continuous basis to know all their aspirations and achieve their marketing desires with high quality.

4 / Continuous search for the most effective means of communication in order to develop e-marketing in commercial enterprises.