الاستغراق الوظيفي و تأثيره في تحقيق الإبداع : بحث تحليلي في مصرف آشور الأهلي العراق

Abstract EN

The research aims to diagnose interest in the employees and their engagement and its role in achieving Innovation, and the research problem has embodied in the interest of the Ashur National Bank in the engagement of employees and its effect in innovation, as Iraqi private banks face challenges of competition with each other and government banks, and what this requires from banks to pay attention to employees and their and the role of that in achieving innovation.

The descriptive and analytical approach used to diagnose the problem according to the questionnaire form that was designed to investigate the opinions of a sample of (69) employees in the Ashur Bank of Iraq.

According to two variables, the first variable is Job Engagement and its sub-variables (cognitive engagement, emotional engagement, physical engagement), and the second variable by Innovation and its sub-variables (technological innovation, managerial innovation, commercial innovation).

The ready-made statistical program (SPSS V.25) was used to analyze the data and extract (arithmetic mean, standard deviations, correlation and effect).

The results confirmed the bank's interest in the human resource and their engagement in support and achievement of innovation, and the existence of a correlation and influence between job engagement and innovation.